Sports is back—that’s good news for fans but great news for broadcasters

After more than four months, live sports have returned, much to the delight of not only fans, but also publishers and advertisers. After a dismal second quarter caused by the lack of sports, this could not happen fast enough for the advertising marketplace.

To fully understand the impact sports programming had on the market, we leveraged our detailed ad intelligence data—sourced from actual invoices from Canada’s top media agencies. The data shows that from April through June, the television advertising market declined by an astonishing