Standard Media Index expands into Canada

Standard Media Index of New York has expanded its operations into Canada. The company specializes in tracking advertising pricing and spending data. It also operates in the United Kingdon, Australia and New Zealand.

According to the company, its reports will date back to January 2017 to allow clients to measure historical spending and analyze trends across ad formats and categories, such as television, digital, out-of-home, print, and radio. In some cases, the data can also be broken down by unit cost, media owner, ad type, buy type, advertiser product category and other criteria. The data will be drawn from the billing systems of participating agencies.