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The Highest ROI Form of Digital or Televsion is Premium OTT

Author: Bill Harvey
Publication: Media Village

At September’s three-day virtual ARF AUDIENCExSCIENCE conference I had the pleasure of presenting three papers. One has special importance for all marketers because it identifies one media type as towering over the others in terms of ROI.

That media type is the streaming of network television grade content in an advertising-supported environment. Standard Media Index categorizes OTT within “National Television — Digital Video.”

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