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Tucker Carlson’s top-rated Fox News Channel hour has hit record ratings highs in recent months amid the rising tide for news networks as the presidential election draws near. Record ratings usually means record revenue for ad-supported TV shows.
But “Tucker Carlson Tonight” has never been more difficult to monetize for the news network amid today’s polarized political environment. Advertisers face heavy pressure to stay away from his show for what his critics say is a tendency to fan racist rhetoric. Carlson says he has the backing of Fox News barons Rupert Murdoch and Lachlan Murdoch, which means that his show isn’t going away and he doesn’t care if that prospect horrifies those who have been working for his demise.
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