TV networks brace for potential 30 per cent fall in ad revenues despite rising viewership


Author: Rod Myer
Publication: The New Daily

Television networks are bracing for an expected 30 per cent fall in advertising revenues in April despite a massive spike in viewership.

Information-hungry Australians are flocking to television news to stay connected during the lockdown, but commercial networks are unable to reap the rewards as advertisers are suffering.

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