Twitter’s local head of agency hasn’t seen a significant pullback in ad spend

Author: Mariam Cheik-Hussein
Publication: AdNews

Agencies haven’t shied away from Twitter throughout the coronavirus pandemic despite a widespread pullback on advertising, says the platform’s head of agency Emily Foat.

Foat, who has been with the social media company since 2016, stepped into the newly-created role in March in response to a maturing local market