Why Twitch’s inventory coming to Amazon matters

Ad inventory on popular video and esports live streaming site, Twitch, is now available programmatically on the Amazon Advertising platform.

While Amazon has been extending beyond just ecommerce for years now, building its “other” revenue with every report (“other” consists mainly of advertising, which has centred mainly around search and video), with this addition, Amazon made significant steps toward the identity of “media company.” The move brings Amazon’s own dedicated audience together with the mushrooming popularity of esports and gaming media.