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Will Sports TV Advertising Return to Pre-Pandemic Form?

Publication: Media Week

Media spending with the NFL has buoyed the marketplace, but buying has slowed at the beginning of 2021.

When it comes to live television, there is perhaps no better sign of a normal spring than a full day of games from the NCAA March Madness college basketball tournament. For the broadcasters of the annual tourney, CBS and Turner Sports, its return after an unprecedented cancellation last year was a welcome one.

“We’ve never been in better financial shape. This is the best year we’ve ever had,” Turner Sports chief revenue officer Jon Diament told reporters on a conference call tied to the launch of the tournament.

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