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With Live Sports Still Sidelined, May’s National TV Ad Revenue Fell 23%

Author: Jason Lynch
Publication: Adweek

Nine of 12 product categories saw year-over-year declines

Key insight:

Sports and entertainment programming saw huge ad revenue losses amid Covid-19, while news programming had year-over-year increases.

May’s national TV ad revenue improved on March and April’s low numbers, but the absence of sports programming amid Covid-19 continued to deal a serious blow to the industry, according to the Standard Media Index AccTV Report for May 2020.

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