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SMI Sees Growth in U.S. Ad Spend After 2020 Declines
February 2, 2021
Q4 saw an overall increase of 6% in ad spend as digital officially overtook TV, other traditional ad markets
NEW YORK—After being ravaged in the early part of 2020 due to the...
Advertisers Flock to Election Night
October 30, 2020
The companies that buy commercial time on the major broadcast networks and cable news channels are anticipating huge interest in election coverage on Tuesday — and a vote-countin...
Improving Ad Market Still Doesn't Make Twitter a Buy
October 28, 2020
Big Tech earnings will grab the headlines on Thursday, when Facebook, Google, Apple, and Amazon will all announce quarterly results. Twitter (TWTR) reports on the same day and whil...
TV Advertising Stems Losses in Q3 with return of sports
October 23, 2020
NEW YORK—The return of sports in the late summer wasn’t just good news for game-hungry sports fans, but for TV advertising as well, as Standard Media Index reports that Q3 ad r...
NBC, ABC Seek Big Ad Prices for Biden, Trump Town Halls (EXCLUSIVE)
October 15, 2020
President Donald Trump and former Vice President Joe Biden will no doubt make news when they take part in dueling town halls this evening on NBC and ABC. But the networks broadcast...
The Highest ROI Form of Digital or Televsion is Premium OTT
October 14, 2020
At September’s three-day virtual ARF AUDIENCExSCIENCE conference I had the pleasure of presenting three papers. One has special importance for all marketers because it identifies...
TV news networks to reap ad windfall from US election chaos
October 1, 2020
With few sporting events and a captive audience due to the COVID-19 pandemic, a drawn-out, nail-biter of an election could appeal to marketers like the finance, technology, retail,...
Advertisers Rush to TVs Debates, Election Coverage
September 28, 2020
What will it take to get movie studios to start running TV ads again? Maybe the 2020 election.
Big movie backers have in recent months largely stopped running their glitzy trail...
Monday Night football is more than a game for disney in NFL rights scramble
September 28, 2020
In a crucial moment for any TV network that wants to stay in the business of broadcasting NFL football games, ESPN this evening is calling in some big guns.
Before kickoff on to...
Facebook Stock Looks Poised to Rally Back to $300
September 25, 2020
Among the devastating impacts of COVID-19 on businesses, advertising budgets have been hit hard. Even Wall Street heavyweight Facebook’s (FB) advertising business has been batter...
Discovery is Joining A Crowded Streaming Video Landscape
September 23, 2020
Digiday recently reported that Discovery, Inc. had informed ad agency executives they would be launching a direct-to-consumer streaming service in early 2021. Although there has b...
