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Keown joins Standard Media Index
September 2, 2020
Standard Media Index of New York has appointed Jason Keown to the position of marketing vice-president in Canada. This is the company’s first full-time staff member in this count...
Media, Sports Worlds Watch NBA Drama and Try to Plot Next Steps
August 27, 2020
The media and sports worlds remained on tenterhooks Thursday after the NBA, WNBA and MLB suspended a handful of important games last night in the wake of players protesting the pol...
Researcher David Shiffman Reveals What's Wrong with Shark Week and Why Tyson Special is a 'New Low'
August 23, 2020
Shark Week has often been referred to as Discovery Channel's "Superbowl." First started in 1988 and now in its 32nd edition, Shark Week is for Discovery as Christmas is to Hallmark...
Nexstar Plans 'News Nation' Blitz for Primetime News Show That Offers 'Facts. Not Opinions'
August 17, 2020
Nexstar Media believes it has created the nation’s next great evening newscast. All it needs to do now is get viewers to agree.
The company, the nation’s largest owner of TV...
President's Digital Trade War With China Could Take Billions More Out of the US Ad Market
August 11, 2020
A year ago, the White House’s escalation of a trade war with China threatened to derail billions in ad spending by Chinese companies in the U.S. A year later, the Wh...
National TV Advertising Fell 9% in June, Down 19% Since Pandemic
August 5, 2020
More people continue to watch TV or other forms of video in the midst of the pandemic, but Madison Avenue is spending fewer dollars to dazzle them.
National ...
National TV Ad Revenue Fell 9% in June to $3.2 Billion
August 5, 2020
National TV ad revenue losses aren’t as steep as they were in the pandemic’s earliest months, but the industry still suffered from the lack of live sports programming in June,...