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ESPN’s Has Billion-Dollar Interests Riding On College Football Season

Author: Eben Novy Williams
Publication: Sportico

No company has more money tied into the fate of this upcoming college football season than the Walt Disney Co.

The dominant corporate force in college sports, Disney’s ESPN co-owns two conference networks, has broadcast deals with nearly all of college football’s top division, and televises every major bowl. It also owns—literally—a large chunk of the smaller postseason games, and controls commercial rights like sponsorships and naming rights to the biggest.

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