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Recession Planning, Part 4: Brands, know your fundamentals and keep goals flexible
U.S. SMI Core Release Note – June 2022
July 19, 2022
SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, repres...
Recession Planning, Part 3: Publishers, stay ahead of the changing mix accelerated by recessions
Recession Planning, Part 2: One thing to expect from a recession: restacking of the media mix
Recession Planning, Part 1: What a broad recession would mean for the ad industry
June 29, 2022
Part 1 in a 4-part series on recession planning for advertising
By John Spiropoulos
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U.S. SMI Core Release Note – May 2022
June 17, 2022
SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US na...
U.S. SMI Core Release Note – May 2022
June 16, 2022
SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US na...
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June 15, 2022
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GTCR and Dreamscape Announce Strategic Investment in Standard Media Index
June 2, 2022
Leaders Strategy™ Investment will Drive Innovation and Enhanced Capabilities for Leading Advertising Intelligence Platform...
U.S. SMI Core Release Note - April 2022
May 24, 2022
SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, repr...