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TV Advertising Stems Losses in Q3 with return of sports
October 23, 2020
NEW YORK—The return of sports in the late summer wasn’t just good news for game-hungry sports fans, but for TV advertising as well, as Standard Media Index reports that Q3 ad r...
Digital and TV ad spend fuel summer rebound
October 19, 2020
Radio, other media, still suffering NEW YORK – The Canadian advertising market saw considerable growth in the third quarter of the year, as compared to Q2, according to market da...
NBC, ABC Seek Big Ad Prices for Biden, Trump Town Halls (EXCLUSIVE)
October 15, 2020
President Donald Trump and former Vice President Joe Biden will no doubt make news when they take part in dueling town halls this evening on NBC and ABC. But the networks broadcast...
The Highest ROI Form of Digital or Televsion is Premium OTT
October 14, 2020
At September’s three-day virtual ARF AUDIENCExSCIENCE conference I had the pleasure of presenting three papers. One has special importance for all marketers because it identifies...
TV news networks to reap ad windfall from US election chaos
October 1, 2020
With few sporting events and a captive audience due to the COVID-19 pandemic, a drawn-out, nail-biter of an election could appeal to marketers like the finance, technology, retail,...
Advertisers Rush to TVs Debates, Election Coverage
September 28, 2020
What will it take to get movie studios to start running TV ads again? Maybe the 2020 election.
Big movie backers have in recent months largely stopped running their glitzy trail...
Monday Night football is more than a game for disney in NFL rights scramble
September 28, 2020
In a crucial moment for any TV network that wants to stay in the business of broadcasting NFL football games, ESPN this evening is calling in some big guns.
Before kickoff on to...
What's different about Pinterest's Story Feature?
September 28, 2020
Pinterest has joined Facebook, Instagram, and Snapchat – and more recently LinkedIn – with the addition of Story Pins, a new type of Pin and publishing option.
Pinterest is...
Future of TV Advertising Canada virtual conference starts at 10 Tuesday
September 28, 2020
THE FUTURE OF TV ADVERTISING Canada virtual conference is taking place Tuesday, starting at 10 a.m., and will feature advertising and marketing experts from Bell Media, Rogers Spor...
Facebook Stock Looks Poised to Rally Back to $300
September 25, 2020
Among the devastating impacts of COVID-19 on businesses, advertising budgets have been hit hard. Even Wall Street heavyweight Facebook’s (FB) advertising business has been batter...
Discovery is Joining A Crowded Streaming Video Landscape
September 23, 2020
Digiday recently reported that Discovery, Inc. had informed ad agency executives they would be launching a direct-to-consumer streaming service in early 2021. Although there has b...
