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Media, Sports Worlds Watch NBA Drama and Try to Plot Next Steps
August 27, 2020
The media and sports worlds remained on tenterhooks Thursday after the NBA, WNBA and MLB suspended a handful of important games last night in the wake of players protesting the pol...
For Media Companies, A Contrarian Idea: College Football's Cancellation Might be a Good Thing
Researcher David Shiffman Reveals What's Wrong with Shark Week and Why Tyson Special is a 'New Low'
August 23, 2020
Shark Week has often been referred to as Discovery Channel's "Superbowl." First started in 1988 and now in its 32nd edition, Shark Week is for Discovery as Christmas is to Hallmark...
Dativa Is Now Deductive
August 20, 2020
SAN FRANCISCO, Aug. 20, 2020 /PRNewswire/ -- Dativa, a market-leading data science firm specializing in Advanced TV...
Tucker Carlson Sees 'Never-Ending Assault' on His Fox News Show. Critics See Racism
SMI Expands Category Insights Now Available At Owner Level
August 19, 2020
New Insights Available for Media and Advertisers
AUSTRALIA’S leading advertising intelligence company Stan...
Sports is back—that’s good news for fans but great news for broadcasters
August 18, 2020
—Canadian TV advertising fell 45% in Q2, but the restart of NHL, MLB and...
Media agencies see positive signs with a pickup in ad spend
August 17, 2020
Media agencies report a rise in ad spend bookings with marketers now prepared to take a longer view, albeit with strong cancellation deadlines, despite COVID-19, say industry insid...
Nexstar Plans 'News Nation' Blitz for Primetime News Show That Offers 'Facts. Not Opinions'
August 17, 2020
Nexstar Media believes it has created the nation’s next great evening newscast. All it needs to do now is get viewers to agree.
The company, the nation’s largest owner of TV...
Sports is back—that’s good news for fans but great news for broadcasters
August 14, 2020
After more than four months, live sports have returned, much to the delight of not only fans, but also publishers and advertisers. After a dismal second quarter caused by the lack...
TV News 2020 Political Coverage: No Spin Rooms, But Lots of Scrambling
Shark Week Attracts a Younger, Diverse Audience. Now, Discovery is Aggressively Trying to Keep Them
