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Metro TV ad spend returns with strength in February
March 17, 2021
Growth in television ad spend resumed again in February after a dip in January, according to early, unfinalised numbers from Standard Media Index.
Shopper Media opens Brisbane CBD office
March 15, 2021
Shopper Media’s portfolio includes over 400 shopping centres throughout Australia, with recent Standard Media Index (SMI) figures showing that retail OOH increased its share of ad spend by 4.5% in 2020.
SMI releases January end of month ad spend data
March 2, 2021
SMI has found Australia’s media Agency market has reported softer advertising demand in January as the delayed Australian Open and the continued impact of COVID 19 interrupted the market’s COVID recovery.
Ad spend falls 7.3% after 2 months of growth, TV takes a hit
March 2, 2021
The Australian media agency market fell in January, with total ad spend back -7.3% year-on-year following two consecutive months of growth in ...
SMI report: Radio’s making a good post COVID recovery as digital takes the lead
March 2, 2021
SMI AU/NZ Managing Director Jane Ractliffe said the strength of Australia’s Television industry meant it has taken far longer than elsewhere for pure Digital media agency bookings to overtake that of Television.
Report: Ad market starts 2021 softer
March 2, 2021
The continuing impact of COVID-19 hit ad bookings in January but future bookings show positive signs across many ad markets
Digital tops ad market for first time
March 1, 2021
Advertisers spent more on digital than any other media type during January, marking the first time that digital has topped ad spending in Australia.
SMI: Ad spend down 7.3% in January, 2021
March 1, 2021
The ad spend canary has paused for breath in January but forward media agency bookings show further rises ahead in February and March.
SMI data: January ad spends sink as Covid delayed Aus open bites
March 1, 2021
Australia’s media agency market has reported softer advertising demand in January as the delayed Australian Open and the continued impact of COVID 19 briefly interrupted the market’s COVID recovery.
Long Read: OOH’s renewed vigour post-COVID
February 26, 2021
Outdoor media took a sudden and hard hit from the pandemic. But the rebound looks just as steep, climbing out of the trough with fresh perspective and a set of strategies.
JobKeeper achieved its purpose, says Southern Cross
February 26, 2021
Southern Cross Austero chief executive Grant Blackley said the radio and television business said JobKeeper subsidies it had achieved their purpose as the company reported a profit of $32.5 million.
Digital Video Shines Amid Pressures on Media Spending: SMI’s Ben Tatta
February 22, 2021
The media marketplace has become much more fragmented as media and technology companies launch digital video services to lure viewership on conne...
