Growth in television ad spend resumed again in February after a dip in January, according to early, unfinalised numbers from SMI (Standard Media Index).
Metro TV ad spend, as measured by media agency bookings, fell 6% in January after growing month by month from September last year as the economic fallout from the pandemic eased.
The latest data, distributed to SMI subscribers but not released publicly, shows metro TV in February up 12% compared to the same month in 2020.
The month benefitted from the shift of the Australian Open Tennis to February from January.
