SMI data: January ad spends sink as Covid delayed Aus open bites


Publication: B&T Magazine
bandt.com.au

Total media agency ad spend was back 7.3 per cent in January as the Metropolitan TV market – our largest media sector – reported a 5.3per cent fall in bookings due to the delay of the Australian Open broadcast.

This month it was only the Digital media delivering year-on-year growth (+1.8%) as the Social Media, Programmatic and Video Sites sectors all continued to report double-digit percentage growth. And that growth has seen Digital emerge as the largest media in national marketer ad spend for the first time.