Standard Media Index is now a Guideline company. Learn more

SMI data: January ad spends sink as Covid delayed Aus open bites

Publication: B&T Magazine

Total media agency ad spend was back 7.3 per cent in January as the Metropolitan TV market – our largest media sector – reported a 5.3per cent fall in bookings due to the delay of the Australian Open broadcast.

This month it was only the Digital media delivering year-on-year growth (+1.8%) as the Social Media, Programmatic and Video Sites sectors all continued to report double-digit percentage growth. And that growth has seen Digital emerge as the largest media in national marketer ad spend for the first time.

Standard Media Index is now a Guideline company

Learn more