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SMI: Ad spend down 7.3% in January, 2021

Author: Chris Pash
Publication: AdNews

The ad spend canary has paused for breath in January but forward media agency bookings show further rises ahead in February and March.

Total media agency ad spend was down 7.3% in January as the metropolitan TV market, the largest media sector, reported a 5.3% fall in bookings mainly due to the delay of the Australian Open broadcast.

According to SMI (Standard Media Index), digital media lifted 1.8% as the Social Media, Programmatic and Video Sites sectors reported double-digit percentage growth.

Standard Media Index is now a Guideline company

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