Search
Insights
Show Filters
Location
-
Australia & NZ
-
Canada
-
Europe
-
UK
-
USA
Category
-
Ad Categories
-
COVID-19
-
Digital Media
-
Market Trends
-
News & Events
-
Newspaper Ad Spend
-
NFL
-
OTT
-
Release Note
-
Television
U.S. SMI Core Release Note – October 2022
November 17, 2022
SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US national brand ad spending, to provide a complete monthly view of the SMI Pool market size, investment share and category performance. Core Data delivers detailed ad intelligence across all media types, including Television, OTT, Digital, Out of Home, Print, and Radio....
U.S. SMI Core Release Note – September 2022
October 20, 2022
SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, repres...
U.S. SMI Core Release Note – August 2022
September 26, 2022
SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, repres...
U.S. SMI Core Release Note – July 2022
August 16, 2022
SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, repres...
U.S. SMI Core Release Note – June 2022
July 19, 2022
SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, repres...
SMI U.S. Ad Market Release Note: January 2022
February 17, 2022
Jan 2022 ad spend surpassed Jan 2021 by $1.1bn, growing +19% year-over-year, hitting a new record high for the month (per SMI Core data which goes back to 2017).
Digital investment led the push for growth across all channels, attracting the lion's share of incremental dollars. Digital remained the only channel with double-digit quarterly increases vs. the prior year, going back to Q4 2020.
Linear TV also contributed to the upward momentum across channels YoY, as Broadcast TV (+19%) offset modest Cable TV decline (-3%).
