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Ad spend back 8.5%, remains ‘unexpectedly weak’ in October


Despite some industry figures predicting the end of the year would see a turn for ad spend, October’s Standard Media Index (SMI) ad spend data shows total agency bookings were back 8.5% over the period, with all major media reporting lower bookings.

The report also reflects the first time in months that the Australian and New Zealand markets are in sync from a demand perspective, but in NZ that follows five months of consecutive growth and an abnormally buoyant September due to the Rugby World Cup and elections.

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