Ad spend declines for 17th month in a row

Author: Brittney Rigby
Publication: Mumbrella

The media agency-funded ad market was back 5.3% in February, an improvement on January’s 8.2% decline that suggests the market was beginning to stabilise before the COVID-19 outbreak, according to Standard Media Index (SMI).

SMI’s AUNZ managing director, Jane Ractliffe, said that the impacts of the pandemic means February will be the last ‘normal’ results the market sees for the indefinite future.