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ANALYSIS: Will Google really pull Search from Australia?

Author: Chris Pash
Publication: AdNews

The Google threat to drop Australia from Search is a prime example of the dark art of brinkmanship, a high stakes game of chicken.

Keep pushing up the stakes until the other side can’t take the pressure anymore or blinks at the wrong time.

The trouble with that strategy is that eventually, someone will call you on it. You have to be prepared to follow through or be scary enough that no-one can live just thinking about the promised outcome.

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