Australia to lead advertising bounce-back in 2021
Author: Lily Vitorovich
Australia‘s advertising spending has been battered by the coronavirus, but its expected to show the strongest rebound among the world’s top 10 markets next year.
Local ad spending is forecast to drop 19 per cent for 2020, as companies led by the travel and tourism industries, slashed spending during the health and economic crisis, according to a new global ad industry report by media investment group GroupM.
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