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Christmas ad watch: 2degrees kicks off promo season with power ballad

Author: Damien Venuto
Publication: NZ Herald

Telecommunications company 2degrees has kicked off the Christmas advertising season with a high-budget campaign aiming to right some of the wrongs of 2020.

Featuring a remake of Bonnie Tyler’s power ballad “Holding out for a hero”, the TV version of the ad adapts the lyrics into a light-hearted song that pokes fun at the weird year that saw much of the nation confined to their homes for months.

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