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COVID effect: Ad spend data shows effect of pandemic


Author: Rosalyn Page
Publication: CMO

The delays to the AFL and NRL finals in September, driven by Coronavirus lockdowns, have resulted in an abnormal decline in Australian media Agency ad spend in the month, according to the latest Standard Media Index (SMI) numbers.

Yet it has also boosted early October advertising demand with bookings already the strongest since COVID began.


Standard Media Index is now a Guideline company

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