Australia’s media Agency market has continued its solid recovery from the COVID-induced ad recession in December, with a surge in late Digital bookings delivering a 2% increase in year-on-year ad spend.
According to figures released today by the Standard Media Index, Digital’s 15.9% increase in ad spend also resulted in a significant first with the size of Digital’s monthly national marketer revenues overtaking that achieved by Television for the first time in a month as Digital’s bookings soared to a record $223.0 million.
