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EARLY SMI: Media agency ad spend may not be the pandemic disaster expected


Author: Chris Pash
Publication: Ad News

Early reports from media agencies suggest ad spend may not fall as hard as expected during the early days of the coronavirus criss.

According to interim data from Standard Media Index (SMI), the Australian market for the first two weeks of March was down 11% with more bookings and digital numbers still to come for the month.


Standard Media Index is now a Guideline company

Learn more