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EXCLUSIVE : Tennis serves negative spin at metro TV ad spend

Author: Chris Pash
Publication: AdNews

The shift of the Australian Open Tennis to February, delayed three weeks because of Victoria’s quarantine rules put in place to combat the pandemic, helped cause a dip in metropolitan television ad spend in January.

In the December quarter, bookings for television led a surge with growth of 15.3% bringing the decline for the half year to only 1.2%.

The rush to secure TV bookings for the holiday sales helped end a negative run for ad spend with November media agency bookings growing after 26 months of falls in a row.

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