The shift of the Australian Open Tennis to February, delayed three weeks because of Victoria’s quarantine rules put in place to combat the pandemic, helped cause a dip in metropolitan television ad spend in January.
In the December quarter, bookings for television led a surge with growth of 15.3% bringing the decline for the half year to only 1.2%.
The rush to secure TV bookings for the holiday sales helped end a negative run for ad spend with November media agency bookings growing after 26 months of falls in a row.