EXCLUSIVE : Tennis serves negative spin at metro TV ad spend

The shift of the Australian Open Tennis to February, delayed three weeks because of Victoria’s quarantine rules put in place to combat the pandemic, helped cause a dip in metropolitan television ad spend in January.

In the December quarter, bookings for television led a surge with growth of 15.3% bringing the decline for the half year to only 1.2%.

The rush to secure TV bookings for the holiday sales helped end a negative run for ad spend with November media agency bookings growing after 26 months of falls in a row.