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Firms that advertise now to emerge stronger from crisis

Author: Lilly Vitorovichn
Publication: The Australian

The message is simple: companies that continue to advertise during the coronavirus crisis will emerge quicker and stronger on the other end than those that hit the pause button in a desperate bid to save money.

Newly created media industry group the Premium Content Alliance on Monday launches a widespread media campaign outlining the benefits of advertising during a crisis, based on streams of data from previous economic crises.

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