Firms that advertise now to emerge stronger from crisis


Author: Lilly Vitorovichn
Publication: The Australian

The message is simple: companies that continue to advertise during the coronavirus crisis will emerge quicker and stronger on the other end than those that hit the pause button in a desperate bid to save money.

Newly created media industry group the Premium Content Alliance on Monday launches a widespread media campaign outlining the benefits of advertising during a crisis, based on streams of data from previous economic crises.

Download the full press release in PDF format.

Please enter your details below to download your document
Hidden
Name*
By checking this box you agree to receive this report and related materials from SMI. Your information will not be sold or transferred to others beyond those responsible for delivering this report to you.*
This field is for validation purposes and should be left unchanged.