Future demand for agency market spend is stengthening

Publication: Radio Info

Australia’s media Agency market is finally emerging from the COVID crisis, with the latest SMI data showing the market back just 4.8% in October, while radio was back by 17.1% for the same period.

In a boost for market confidence, SMI’s Forward Pacings detail confirm the November and December ad demand is well above where it was at the same time last year.