How the radio market responds now will be key

Standard Media Index (SMI) data for March, the first month of pandemic shutdowns, reflected falls in all advertising categories. The early weeks of March were relatively normal, but the impact was felt significantly during the last two weeks of the month.

Cinema advertising was hardest hit, due to cinema closures, decreasing about 40% in Australia and 33% in New Zealand. Magazines were the second hardest hit category, with revenue down 21% in Australia and 12% in NZ.