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IPG Mediabrands adds its data to SMI Australia


Author: Chris Pash
Publication: AdNews
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IPG Mediabrands Australia has decided to ad its data to the Standard Media Index (SMI), strengthening and creating a more precise key indicator of monthly media agency bookings.

Jane Ractliffe, SMI AU/NZ managing director, says the move will underpin confidence in Australia’s advertising market at a critical time.

Now all media stakeholders have a database representing almost all national marketer ad spend, she says.


Standard Media Index is now a Guideline company

Learn more