Standard Media Index is now a Guideline company. Learn more

IPG Mediabrands adds its data to SMI Australia

Author: Chris Pash
Publication: AdNews

IPG Mediabrands Australia has decided to ad its data to the Standard Media Index (SMI), strengthening and creating a more precise key indicator of monthly media agency bookings.

Jane Ractliffe, SMI AU/NZ managing director, says the move will underpin confidence in Australia’s advertising market at a critical time.

Now all media stakeholders have a database representing almost all national marketer ad spend, she says.

Standard Media Index is now a Guideline company

Learn more