Long Read: Where will traditional media go to recover?

In 2020, the COVID-19 pandemic hit advertising spend hard, shrinking traditional media revenue further. We speak to media agencies for their thoughts on how, and when, the sector will recover.

During the recent senate committee hearing on the news media bargaining code, Senator Alex Gallacher asked the government whether it was using the piece of legislation to try to save a sinking ship.

Gallacher was questioning how effective the code, which forces Google and Facebook to pay certain news publishers for their content, would be in boosting the sustainability of Australian journalism if the government itself has been shifting advertising dollars from traditional channels to search and social.