Media agencies see the resurgence of television ad spend continuing as brands seek to grow market share and presence.
The SMI (Standard Media Index) numbers for February show overall TV ad spend up 8.5%, or $18 million, for the month.
Metropolitan TV growth was 12%, underpinned by a delayed Australian Open broadcast, shifted from January.
The latest numbers see TV ad spend rise again after falling in January due to delayed live sport broadcasts. The metropolitan TV market, the largest media sector, then reported a 5.3% fall in bookings.
