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News coverage spiked 300% following Melbourne Covid-19 outbreaks, according to new Fetch data

Author: Hannah Blackiston
Publication: Mumbrella

In mid-March, free-to-air (FTA) news viewership spiked over 200% and the most recent Melbourne COVID-19 outbreak saw a jump of nearly 300% in the state, according to viewing data from Fetch.

The major spike in news coverage isn’t the only boost FTA has seen since the pandemic hit Australia. Viewing per household has increased across the Fetch platform by 19% during the months of restrictions, with the majority of that increase attributed to FTA.

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