oOh!media‘s Cathy O’Connor – ‘Road, retail, street furniture revenues are back’

Outdoor media specialist oOh!media says a strong revenue recovery the three months to December has continued into 2021.

Newly appointed CEO Cathay O’Connor says the 2020 advertising market was significantly challenged with the broader media market declining by 15%, according to SMI (Standard Media Index) data.

The out-of-home segment was dis-proportionately impacted by people movement restrictions, with an overall decline of 39% as measured by Outdoor Media Association data.

However, the company experienced a strong recovery in revenue across key formats in the final quarter of 2020 which has continued into 2021 as people movement restrictions have eased.

oOh!media’s CEO Cathy O’Connor