OUTLOOK: TV and digital fuel ad spend surge

Author: Chris Pash
Publication: AdNews

The ad spend canary has taken off.

Television is hot with supply right now and digital is surging as bookings through media agencies hit positive territory, breaking a two-year slide.

Media agency analysts are upbeat as SMI (Standard Media Index) numbers show December as another positive month and with forward numbers indicating the run upwards continuing into January and February.