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People Moves: New VPs at SMI, MIQ
September 17, 2020
Darrick Li joins SMI from ComScore
Darrick Li is the new VP of sales and client services at Standard Media Index (SMI), the marketing intelligence and pricing data firm that rec...
Hair and makeup artists are cut as Fox News trims staff in reorganization
September 16, 2020
Ever since the coronavirus outbreak forced many TV news anchors, correspondents and guests to broadcast from home, many of them have gone without the services of hair and makeup ar...
SMI makes second Canadian leadership hire
September 16, 2020
NEW YORK — As Standard Media Index (SMI) continues its expansion into the Canadian market, the advertising intelligence company announced today it’s growing its Canadian leader...
Why Twitch's inventory coming to Amazon matters
September 16, 2020
Ad inventory on popular video and esports live streaming site, Twitch, is now available programmatically on the Amazon Advertising platform.
While Amazon has been extending beyo...
NFL Kickoff Game Reaps 'Double Digit' Ad Gain
September 11, 2020
Signaling a strong return for the NFL season, NBC Sports says Thursday night's "NFL Kickoff" game had “double digit” percentage gains in overall advertising revenues for the se...
ABC, CBS Prime-Time Scatter Prices Plummet Without Major Sports
September 11, 2020
CBS and ABC suffered lower prime-time scatter pricing in the spring and summer 2020 periods due to the cancellation or postponement of major sports events as a result of the COVID-...
After ‘astonishing’ Q2 drop, ad spend shows signs of growth: SMI
September 11, 2020
The bad news, according to ad intelligence firm Standard Media Index, is that the pandemic hit Q2 ad spend even worse than initially thought. The low point came in April and May, w...
Canada’s ad market among the hardest hit by COVID
September 10, 2020
New data from Standard Media Index (SMI) shows that although some improvements have been made in terms of ad spend this summer, Q2 is going to be difficult to bounce back from....
'Thursday Night Football.' 'Monday Night Football' Could Change Networks in TV's NFL Rights Scramble
September 9, 2020
There’s more than a bunch of football games at stake as the National Football League gets set to kick off its 2020 season Thursday night....
The Really Brief — Week of September 8
September 9, 2020
Clover Leaf Seafoods has selected Toronto’s Giants & Gentlemen as its agency of record following a formal review that launched in February. G&G was one of five agencies shortlist...
