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Amazon was the only major publisher in Canada
July 29, 2020
Amazon was the only major publisher in Canada to report ad revenue growth during COVID, according to new report
The Standard Media Index (SMI) has recognized Amazon as the only...
SMI expands the product categories of its brand media value dataset
July 28, 2020
Australia’s advertising industry has a new comprehensive source of brand-level ad spend detail with Standard Media Index and the independent advertising monitoring company Big Da...
Australia’s advertising industry has a new comprehensive source of brand-level ad spend detail with Standard Media Index and the independent advertising monitoring company Big Da...
Ad Recession Begins to Moderate in June, Still Marks Fourth Consecutive Monthly Decline
July 28, 2020
After plummeting 31% in May, the U.S. ad market showed signs of stabilizing in June, declining only 17% in June vs. the same month in 2019, according to the latest data from the U....
Billboard giants push for discounts from airports, councils
July 27, 2020
Billboard companies are in negotiations with transport agencies, airports and local councils about ways to offset massive declines in advertising spending caused by the coronavirus...
SMI Expands Its Joint Venture With Adertising Monitoring Company Big Datr
July 27, 2020
SMI (Standard Media Index) has expanded its relationship with independent advertising monitoring company Big Datr, creating deeper data on brand advertising.
Big Datr has been c...
SMI expands its joint venture with advertising monitoring company Big Datr
July 27, 2020
SMI (Standard Media Index) has expanded its relationship with independent advertising monitoring company Big Datr, creating deeper data on brand advertising.
Big Datr has been c...
Canadian Ad Spend Fell More than 36% in March to May Period: SMI
July 23, 2020
The global pandemic led to record declines in ad spend levels across some major advertising markets between March and May, according to new data from advertising intelligence firm...
Amazon and Pinterest actually saw YoY growth WHILE THE CANADIAN media market continues to struggle with unprecedented decreases in advertising revenue, June was a little better tha...