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SMI Expands Its Joint Venture With Adertising Monitoring Company Big Datr

Author: Chris Pash
Publication: Ad News

SMI (Standard Media Index) has expanded its relationship with independent advertising monitoring company Big Datr, creating deeper data on brand advertising.

Big Datr has been creating brand-level ad spend estimates using SMI’s exclusive media agency ad spend database for key product categories including automotive, banking & finance, telecommunications, insurance, superannuation, travel and education over the past four years.

Standard Media Index is now a Guideline company

Learn more