SMI Expands Its Joint Venture With Adertising Monitoring Company Big Datr
Author: Chris Pash
Publication: Ad News
SMI (Standard Media Index) has expanded its relationship with independent advertising monitoring company Big Datr, creating deeper data on brand advertising.
Big Datr has been creating brand-level ad spend estimates using SMI’s exclusive media agency ad spend database for key product categories including automotive, banking & finance, telecommunications, insurance, superannuation, travel and education over the past four years.