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SMI expands its joint venture with advertising monitoring company Big Datr

Author: Chris Pash
Publication: AdNews

SMI (Standard Media Index) has expanded its relationship with independent advertising monitoring company Big Datr, creating deeper data on brand advertising.

Big Datr has been creating brand-level ad spend estimates using SMI’s exclusive media agency ad spend database for key product categories including automotive, banking & finance, telecommunications, insurance, superannuation, travel and education over the past four years.

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Standard Media Index is now a Guideline company

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