Retail leads outdoor media resurgence

Author: Chris Pash
Publication: AdNews

Out-of-home is showing encouraging signs of a bounce back after a tough year for the outdoor media category.

Ben Walker, CEO of Shopper Media, says the latest Standard Media Index (SMI) data reveals that retail out-of-home grew its share in the last quarter of 2020.

Shopper Media posted 8.4% growth, bucking the trend for the outdoor category, and becoming the highest-growth offline media company in real dollar terms for the second year in a row.