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Retail out of home leads outdoor media resurgence post Covid-19

Author: Jane Morey
Publication: B&T Magazine

Tech leader Snapchat secured the top spot as the fastest-growing media group year-on-year followed by Spotify, LinkedIn and Shopper Media. Shopper Media posted 8.4% growth, bucking the trend for the outdoor category, and securing the title of highest-growth offline media company in real dollar terms for the second consecutive year.

Ben Walker, CEO of Shopper Media, said that after a tough year for out-of-home there are really encouraging signs for a bounce-back for the outdoor media category.

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