Shopper Media’s new Head of Platform


Author: Chris Pash
Publication: AdNews
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Shopper Media has appointed James Poole to the newly created role of Head of Platform, with a focus on enhancing the capability of the digital out-of-home (DOOH) network.

Poole previously led digital capability and content management at Woolworths’ Cartology, and previously worked across digital solution delivery at JC Decaux and Adshel.

“I am passionate about creating new and exciting ways to utilise Shopper Media’s digital OOH network,” he says.

“Shopper Media’s retail inventory has real-time capabilities that offer personalization at scale, condition triggering, contextual targeting and more.”