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SMI adds Mediabrands to its Australian database

Publication: Radio Info

Standard Media Index has further strengthened its market coverage with the inclusion of IPG Mediabrands into its Australian database.

SMI AU/NZ Managing Director Jane Ractliffe says the move would underpin confidence in Australia’s advertising market at this critical time, as all media stakeholders have a database representing virtually all national marketer ad spend on which to base their crucial advertising decisions.


Standard Media Index is now a Guideline company

Learn more