SMI: April media agency bookings fall twice as deep as the GFC
Author: Chris Pash
Publication: adNews
Media agency bookings fell 35.4% to $331.13 million in April, according to final numbers from the SMI (Standard Media Index).
The 20th month in a row to record a drop in agency bookings was sharply lower than in March which posted a 10.6% drop.
SMI: April media agency bookings fall twice as deep as the GFC
Author: Chris Pash
Media agency bookings fell 35.4% to $331.13 million in April, according to final numbers from the SMI (Standard Media Index).
The 20th month in a row to record a drop in agency bookings was sharply lower than in March which posted a 10.6% drop.
