SMI: Australia’s ad spend budgets haven’t dropped as far as some

Author: Chris Pash
Publication: Ad News

Ad spend in Australia hasn’t fallen as much as many other key markets, according to analysis of media agency spend across the US, UK, New Zealand and Canada.

SMI (Standard Media Index) says sophisticated advertising markets are averaging a 28.2% fall in advertising spend in the first wave of the COVID-19 pandemic, according to data from March to the end of May.