SMI Data: Agency Bookings For February Showed Promise Prior To CV-19’s Arrival

Author: B&T Magazine

The Australian media agency market has reported a lower decline in February, suggesting the market was beginning to stabilise before the COVID 19 crisis further hurt confidence, as total bookings were back 5.3 per cent.

All major media reported reduced bookings with the lowest declines were seen in the media of digital (-0.9 per cenet) followed by TV (-1.6 per cent) and then radio (-5.4 per cent).