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SMI data: Aussie ad spends soar off the back of digital


Author: B&T Media
Publication: B&T Magazine

Australia’s media agency market has continued its solid recovery from the COVID-induced ad recession in December, with a surge in late digital bookings delivering a two per cent increase in year-on-year ad spend.

Digital’s 15.9 per cent increase in ad spend also resulted in a significant first with the size of digital’s monthly national marketer revenues overtaking that achieved by TV for the first time in a month as digital’s bookings soared to a record $223 million.

Australia’s media agency market has continued its solid recovery from the COVID-induced ad recession in December, with a surge in late digital bookings delivering a two per cent increase in year-on-year ad spend

Digital’s 15.9 per cent increase in ad spend also resulted in a significant first with the size of digital’s monthly national marketer revenues overtaking that achieved by TV for the first time in a month as digital’s bookings soared to a record $223 million.


Standard Media Index is now a Guideline company

Learn more