Australia’s media agency market has continued its solid recovery from the COVID-induced ad recession in December, with a surge in late digital bookings delivering a two per cent increase in year-on-year ad spend.
Digital’s 15.9 per cent increase in ad spend also resulted in a significant first with the size of digital’s monthly national marketer revenues overtaking that achieved by TV for the first time in a month as digital’s bookings soared to a record $223 million.
Australia’s media agency market has continued its solid recovery from the COVID-induced ad recession in December, with a surge in late digital bookings delivering a two per cent increase in year-on-year ad spend
Digital’s 15.9 per cent increase in ad spend also resulted in a significant first with the size of digital’s monthly national marketer revenues overtaking that achieved by TV for the first time in a month as digital’s bookings soared to a record $223 million.
